Project 1 Requirement (50 points) - Analytics Implementation & Comparison

tentative evaluation rubric

You are going to drive traffic to your Facebook app by solicting friends, colleages and family to use your app in developer mode (you will need to make them testors). You will use this traffic to study analytics of your app's usage -in the same manner you would do for a real deployed Facebook application.

You will implement analytic tracking using two different frameworks - Facebook analytics and Google Analytics. As the application is deployed on Facebook and uses Facebook users- using Facebook analytics is a natural choice. Similarly, the application actually runs on Google App Engine, part of Google Cloud and hence Google Analystics is another natural choice of framework.

Google Analytics

read about Google Analytics and how it integrates into your application and Google Cloud. For Google I want you to implement both the Client Side and Server Side analytic options.

Facebook Analytics

read about Facebook Analytics and how it integrates into your application.

Deliverable- Report: Turn into BB->Projects->Project 1 ANALYTICS Report

Create a pdf of a report containing the following 3 sections (and sub-sections). Put it on the Project 1 GitHub wiki in a page called Analytics. TUrn in URL to this github wiki page. You MUST keep the same titles and section headings as shown in Green.

section 1= Google Analytics. Give a summary of how you implemented both client and server side analytic options. Select a minimum of 3 analytic metrics that you felt were important for your Facebook app. Then present for EACH of the minimum of 3 analytic metrics:
- 1.1.a: metric 1- provide a graphs/plots/visualizations: Provide accurate and appropriate display of quantitative information using academic vocabulary with correct symbols, units, scale, etc.
- 1.1.b: nterpret the metric 1's trends: Give an appropriate and comprehensive explanation of the analysis of the metric's data and trends.What does it tell you about your Facebook app and/or your users --how is it important and what does the trend tell you.
- 1.1.c: limitations of metric 1: Accurate and thorough articulation of deficiencies with the underlying data, analyses or conclusions.
- 1.2.a: metric 2- provide a graphs/plots/visualizations: Provide accurate and appropriate display of quantitative information using academic vocabulary with correct symbols, units, scale, etc.
- 1.2.b: nterpret the metric 2's trends: Give an appropriate and comprehensive explanation of the analysis of the metric's data and trends.What does it tell you about your Facebook app and/or your users --how is it important and what does the trend tell you.
- 1.2.c: limitations of metric 2: Accurate and thorough articulation of deficiencies with the underlying data, analyses or conclusions.
- 1.3.a: metric 3- provide a graphs/plots/visualizations: Provide accurate and appropriate display of quantitative information using academic vocabulary with correct symbols, units, scale, etc.
- 1.3.b: nterpret the metric 3's trends: Give an appropriate and comprehensive explanation of the analysis of the metric's data and trends.What does it tell you about your Facebook app and/or your users --how is it important and what does the trend tell you.
- 1.3.c: limitations of metric 3: Accurate and thorough articulation of deficiencies with the underlying data, analyses or conclusions.

section 2= Facebook Analytics. Give a summary of how you implemented Facebook Analytic options. Select a minimum of 3 analytic metrics that you felt were important for your Facebook app. Then present for EACH of the minimum of 3 analytic metrics:
- 2.1.a: metric 1- provide a graphs/plots/visualizations: Provide accurate and appropriate display of quantitative information using academic vocabulary with correct symbols, units, scale, etc.
- 2.1.b: nterpret the metric 1's trends: Give an appropriate and comprehensive explanation of the analysis of the metric's data and trends.What does it tell you about your Facebook app and/or your users --how is it important and what does the trend tell you.
- 2.1.c: limitations of metric 1: Accurate and thorough articulation of deficiencies with the underlying data, analyses or conclusions.
- 2.2.a: metric 2- provide a graphs/plots/visualizations: Provide accurate and appropriate display of quantitative information using academic vocabulary with correct symbols, units, scale, etc.
- 2.2.b: nterpret the metric 2's trends: Give an appropriate and comprehensive explanation of the analysis of the metric's data and trends.What does it tell you about your Facebook app and/or your users --how is it important and what does the trend tell you.
- 2.2.c: limitations of metric 2: Accurate and thorough articulation of deficiencies with the underlying data, analyses or conclusions.
- 2.3.a: metric 3- provide a graphs/plots/visualizations: Provide accurate and appropriate display of quantitative information using academic vocabulary with correct symbols, units, scale, etc.
- 2.3.b: nterpret the metric 3's trends: Give an appropriate and comprehensive explanation of the analysis of the metric's data and trends.What does it tell you about your Facebook app and/or your users --how is it important and what does the trend tell you.
- 2.3.c: limitations of metric 3: Accurate and thorough articulation of deficiencies with the underlying data, analyses or conclusions.

section 3: compare Google & Facebook analytics. Discuss which analytics are better and why? Did you have a favorite metric in each framework and why? Be consistently clear and logical presentation throughout, using appropriate academic language.

Project 1 Requirement (50 points) - Analytics Implementation & Comparison

Google Analytics

read about Google Analytics and how it integrates into your application and Google Cloud. For Google I want you to implement both the Client Side and Server Side analytic options.

Facebook Analytics

read about Facebook Analytics and how it integrates into your application.

Deliverable- Report: Turn into BB->Projects->Project 1 ANALYTICS Report

Create a pdf of a report containing the following 3 sections (and sub-sections). Put it on the Project 1 GitHub wiki in a page called Analytics. TUrn in URL to this github wiki page. You MUST keep the same titles and section headings as shown in Green.

section 1= Google Analytics. Give a summary of how you implemented both client and server side analytic options. Select a minimum of 3 analytic metrics that you felt were important for your Facebook app. Then present for EACH of the minimum of 3 analytic metrics:

1.1.a: metric 1- provide a graphs/plots/visualizations: Provide accurate and appropriate display of quantitative information using academic vocabulary with correct symbols, units, scale, etc.

1.1.b: nterpret the metric 1's trends: Give an appropriate and comprehensive explanation of the analysis of the metric's data and trends.What does it tell you about your Facebook app and/or your users --how is it important and what does the trend tell you.

1.1.c: limitations of metric 1: Accurate and thorough articulation of deficiencies with the underlying data, analyses or conclusions.

1.2.a: metric 2- provide a graphs/plots/visualizations: Provide accurate and appropriate display of quantitative information using academic vocabulary with correct symbols, units, scale, etc.

1.2.b: nterpret the metric 2's trends: Give an appropriate and comprehensive explanation of the analysis of the metric's data and trends.What does it tell you about your Facebook app and/or your users --how is it important and what does the trend tell you.

1.2.c: limitations of metric 2: Accurate and thorough articulation of deficiencies with the underlying data, analyses or conclusions.

1.3.a: metric 3- provide a graphs/plots/visualizations: Provide accurate and appropriate display of quantitative information using academic vocabulary with correct symbols, units, scale, etc.

1.3.b: nterpret the metric 3's trends: Give an appropriate and comprehensive explanation of the analysis of the metric's data and trends.What does it tell you about your Facebook app and/or your users --how is it important and what does the trend tell you.

1.3.c: limitations of metric 3: Accurate and thorough articulation of deficiencies with the underlying data, analyses or conclusions.

section 2= Facebook Analytics. Give a summary of how you implemented Facebook Analytic options. Select a minimum of 3 analytic metrics that you felt were important for your Facebook app. Then present for EACH of the minimum of 3 analytic metrics:

2.1.a: metric 1- provide a graphs/plots/visualizations: Provide accurate and appropriate display of quantitative information using academic vocabulary with correct symbols, units, scale, etc.

2.1.b: nterpret the metric 1's trends: Give an appropriate and comprehensive explanation of the analysis of the metric's data and trends.What does it tell you about your Facebook app and/or your users --how is it important and what does the trend tell you.

2.1.c: limitations of metric 1: Accurate and thorough articulation of deficiencies with the underlying data, analyses or conclusions.

2.2.a: metric 2- provide a graphs/plots/visualizations: Provide accurate and appropriate display of quantitative information using academic vocabulary with correct symbols, units, scale, etc.

2.2.b: nterpret the metric 2's trends: Give an appropriate and comprehensive explanation of the analysis of the metric's data and trends.What does it tell you about your Facebook app and/or your users --how is it important and what does the trend tell you.

2.2.c: limitations of metric 2: Accurate and thorough articulation of deficiencies with the underlying data, analyses or conclusions.

2.3.a: metric 3- provide a graphs/plots/visualizations: Provide accurate and appropriate display of quantitative information using academic vocabulary with correct symbols, units, scale, etc.

2.3.b: nterpret the metric 3's trends: Give an appropriate and comprehensive explanation of the analysis of the metric's data and trends.What does it tell you about your Facebook app and/or your users --how is it important and what does the trend tell you.

2.3.c: limitations of metric 3: Accurate and thorough articulation of deficiencies with the underlying data, analyses or conclusions.

section 3: compare Google & Facebook analytics. Discuss which analytics are better and why? Did you have a favorite metric in each framework and why? Be consistently clear and logical presentation throughout, using appropriate academic language.