CS651

e-Business: Portal Model

Some Features of the Portal Model

A selectively popular e-commerce model : Yahoo, Google
Lots of money in advertisement currently for these sites.
Some going toward becomming "media" sites (think Yahoo!).
Offers search capabilities...able to get information from web. ("Can you Yahoo?", "Google it").
Often allows person to customize site, offers services like email (yahoo mail), personal web interface, etc.
Some sites offer shopping and other direct consummer exchanges (Yahoo shopping).

Example: Yahoo.com

Yahoo entrance page

Example of mapping information on Yahoo

Yahoo mapping information

ones that offer a large amount of information in one subject area and are often described as "community" sites. think www.webmd.com for medical information.