• "The basic principles of design..." by Robin Williams in The Non-Designers Design Book

If elements are not the same...make them different

Contrast attracts attention

An example in contrast.......

? Must it always include black?

Repetition

• repeat visual elements throughout site and page:
  • logo
  • buttons
  • navigation links
  • images
• Develops organization.....usability
• Develops brand
  
  

Alignment

• do not place things randomly
• elements have visual connection with others on another page

Proximity

• Items related to each other should be grouped close togehter
• grouping organizes information and reduces clutter