CS6320:  SW Engineering of Web Based Systems
Instructor Outline Syllabus Projects Links  

 

e-Business: Portal Model

Some Features of the Portal Model

  • A selectively popular e-commerce model : Yahoo, Google
  • Lots of money in advertisement currently for these sites.
  • Some going toward becomming "media" sites (think Yahoo!).
  • Offers search capabilities...able to get information from web. ("Can you Yahoo?", "Google it").
  • Often allows person to customize site, offers services like email (yahoo mail), personal web interface, etc.
  • Some sites offer shopping and other direct consummer exchanges (Yahoo shopping).

 

Example: Yahoo.com

  • one of the first and largest online portals.
  • many countries
  • lots of information and shopping
  • lots of media, user customization and services

Yahoo entrance page

 

Example of mapping information on Yahoo

Yahoo mapping information

 

Vertical Portals:

  • ones that offer a large amount of information in one subject area and are often described as "community" sites. think www.webmd.com for medical information.

 
© Lynne Grewe